The daily looksmaxxing routine (38 minutes).

Looksmaxxing works when it is a routine, not a project. This is the structure Hexum uses.

By Hexum · Published November 6, 2026

Block 1: Foundation

The habits that carry the most weight: sleep on schedule (Axelsson et al., 2010), daily SPF (Hughes et al., 2013), cleanse and moisturize, hydrate and eat well.

Block 2: Activation

Daily facial and posture work, in the spirit of the exercise program tested in JAMA Dermatology (Alam et al., 2018). Keep it short and consistent.

Block 3: Refinement

Targeted work on your lowest-scoring metrics, chosen from your scan, plus a weekly rescan and review.

Why a protocol beats random tips

  • You do the same things every day, so you can see what works.
  • Weekly scans in identical conditions show real change.
  • Your plan adapts to your weakest metrics.

Hexum delivers this protocol in the app. Hexum users average a +35% improvement in Overall Score from first scan to week 6.*

* Average change in Hexum Overall Score, first scan to week 6. Based on Hexum’s own user data; not a published study.

References

  1. Axelsson J, et al. (2010). Beauty sleep: experimental study on the perceived health and attractiveness of sleep deprived people. BMJ, 341:c6614. doi:10.1136/bmj.c6614
  2. Hughes MC, et al. (2013). Sunscreen and prevention of skin aging: a randomized trial. Annals of Internal Medicine, 158(11):781-790. doi:10.7326/0003-4819-158-11-201306040-00002
  3. Alam M, et al. (2018). Association of facial exercise with the appearance of aging. JAMA Dermatology, 154(3):365-367. doi:10.1001/jamadermatol.2017.5142

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FAQ

Common questions

How long is the Hexum daily protocol?

About 38 minutes a day, in three blocks: Foundation, Activation and Refinement.

What is looksmaxxing?

Looksmaxxing is the practice of improving your appearance with measured, deliberate changes. See our beginner guide.

Do I need equipment?

No. The protocol is built around daily habits, facial work and tracking with your phone.