The Hexum blog.

Research-backed posts on facial analysis, skin, sleep and looksmaxxing. Every post cites its studies and ends with something you can do today.

What two controlled studies found about sleep, appearance and attractiveness, plus a 7-day plan.

A randomized trial of 903 adults on daily sunscreen and skin aging, plus a simple routine.

What the JAMA Dermatology facial exercise study measured, what changed, and a routine to try.

What facial adiposity research shows about leanness, health and attractiveness.

The Princeton study showing how fast faces are judged, and why measuring yours matters.